Brave Launches Legal Offensive on Google Ads Data Collection Practices
Brave, the Beginning of the Brave Browser and the Secondary Attention Token Brave has raised a regulatory complaint against Google and others, assuming that the privacy protection of users in the online advertising industry is weak.
Johnny Ryan, Brave's Chief Policy Officer, Jim Killock of the Open Rights Group, and Michael Veale of University College London, complained to the Irish Information Protection Commissioner and the UK Information Chairman that the complaints to the European General Data Protection Regulations (GDPR).
Ryan said in a statement:
"At the heart of the behavioral advertising industry is a vast and systematic data breach. Despite two years prior to the GDPR, adtech companies are failing to comply with this.
He is aiming for all advertising companies that advertise personal data to Internet users, not just Google, but RTB bid requests, Coin Dex said. "We expect regulators to order the industry to stop broadcasting personal data in this way."
Complainants claim that when users search for information about their personal data and online behavior on Google, they will be broadcast to a number of companies interested in targeting users through ads – without user consent. However, Google insists that the GDPR's request for personal data should be "handled in a manner that ensures proper security of personal information, including protection against unauthorized or illegal processing and accidental loss".
Complaints can process your information, including data such as content, location, device type, unique tracking ID or & # 39; cookie match & # 39; and IP address that the adtech industry can see. Indicates. This data can represent different aspects of the user, such as income, age and gender, habits, social media influence, race, sexual orientation, religion, political leverage, and other sensitive information.
"Ad technology companies broadcast this data extensively to drive potential advertisers' bids for specific individuals interested in visiting their websites," Brave says.
He added that once the user's data is broadcast, he can not control the complaints filed by the UK's information chief.
"The number of people receiving such data is so large that broadcasters can not prevent unauthorized further processing of the data and do not properly notify the data recipient of the data recipient.
The complaint was helped legally by ITN Solicitors' partner Ravi Naik, who previously helped to complain to UK information officers about Cambridge Analytica.
"We have been directed by customers in various jurisdictions to raise complaints about the behavioral advertising industry, and we are confident that the proper assessment of the authorities will fundamentally change our relationship with the Internet," Naik said in a statement.
GDPR stipulates that if you fail to protect your personal data, you could pay offenders up to 4% of your company's worldwide sales, but if successful, your action against Google will have widespread impacts and the Internet giants will be able to access Facebook and a huge user database Reuters has suggested that other people with it are currently employing.
"People do not fully understand or know how their data is used and where they are used, it seems unethical and does not fit into European data protection laws," Killock said in a statement.
Brave has also announced that Google and Qwant will become Brave's default search engine in France and Germany in the future.
Privacy image through Shutterstock
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